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Martignetti's Wine and Spirits Education Program


At Martignetti Companies, we strive to provide the most innovative educational resources in the beverage alcohol business for our restaurant and retail customers, as well as for our highly educated sales teams, many of whom have gone on to achieve certifications in wine and spirits. We offer intensive wine and spirits instruction, tailored to the needs of our many on and off-premise customers. 

Learn more about wine and spirits instruction, menu curation, and crafting customized cocktails with Corporate Wine Educator, Brad Fichter, and Spirits Educator, Troy Clarke.

Meet Troy Clarke

Discover the Art of Mixology with Award-Winning Mixologist Troy Clarke at Martignetti Companies

As the Director of Mixology and Spirits Education, Troy Clarke leads our acclaimed spirits education and consultation program. Whether you're looking to design a captivating bar, inspire a diverse drink menu, or train your waitstaff, Troy's expertise can elevate your drink service to new heights.

Choose between on-site training or our state-of-the-art Spirits Education Center, where waitstaff learn the art of crafting craveable drinks efficiently and running a streamlined shift with all the essential bar equipment.


Troy, also the Co-Owner of Twelve24 Cocktails, brings over 20 years of experience in the Restaurant and Hospitality Industry. Former President of the United States Bartenders Guild, Boston Chapter (2011-2014), Troy has held leadership positions with renowned hospitality companies like Sonesta Collection, The Ritz-Carlton, Starwood Hotels & Resorts, and Marcus Hotels & Resorts.

His extensive foundation in wine and spirits education includes completing the five-day BAR program in NYC, Spirit Certification from the United States Bartenders Guild, and various wine certifications with Court of Masters and International Sommelier Guild. Troy's passion for high-quality ingredients and creativity shines through in his ability to craft both original cocktails and cultivate the classics.

Elevate your beverage experience with Troy Clarke – a maestro of mixology and a leader in spirits education."

Crafting Exceptional Beverage Programs

Complete beverage program development for new accounts or current programs includes:

  • Spirits category training
  • Bartender education fundamentals
  • Drink and cocktail creation foundations
  • Cocktail recipe curation
  • Bar design and layout reconfiguration

On-Premise customers can reach out to their Sales Representative to leverage these services and enhance the cocktail experience for their customers.

Discover Martignetti Spirits Education Offerings →

Discover Martignetti Spirits Education with Troy

Troy Clarke, Director of Spirits Education at Martignetti Companies, talks about all the great services Martignetti offers our customers in spirits training and mixology.


To prepare for the Society of Wine Educators’ Certified Specialist of Spirits (CSS) exam, Martignetti Companies offers a nine-week course taught by Troy at our Spirits Education Center in Taunton, MA.

Please contact your Martignetti Representative if you are interested.  This intensive training covers all major spirits categories, modules on the products of spirits, sensory evaluation and tasting, mixology and responsible serving to prepare for the CSS exam.

Meet Brad Fichter

Meet Brad Fichter, Certified Advanced Sommelier and Corporate Wine Educator at Martignetti Companies.

With decades of experience and a genuine passion for wine, Brad is dedicated to deepening the understanding and appreciation of the world of wine for Martignetti employees and customers. As a Certified Advanced Sommelier, Brad offers consultation, guided tastings, and seminars to help develop balanced and profitable wine programs. He also provides staff training for restaurant and retail partners at our state-of-the-art headquarters in Taunton or your location.


Having spent 25 years honing his craft in various restaurant positions, including working with celebrated beverage programs in Boston, Brad brings a wealth of knowledge. Currently pursuing the prestigious Master Sommelier accreditation, he is committed to continuous growth in his wine expertise.

As the Corporate Wine Educator for Martignetti Companies, Brad is thrilled to mentor and educate wine industry professionals, making a dream come true at this family-owned, New England-based company.

Wine Education Seminars for Trade Professionals

Explore a series of wine education seminars by Martignetti Companies, led by Corporate Wine Educator and Advanced Sommelier, Brad Fichter. These focused learning opportunities aim to empower retail store and restaurant owners and their staff with comprehensive wine knowledge, catering to all levels of expertise in the wine industry.

Check out our upcoming seminar schedule, hosted at City Winery in Boston. For participation inquiries, please contact your Martignetti Sales Representative.

Connect with your Sales Representative to leverage the customizable services and resources offered by Brad and the Martignetti wine education program.

Discover Martignetti Wine Education with Brad

Explore personalized assistance with wine lists, staff training, and more with Brad! Cheers to elevated experiences!